Diamond Producers Association Returns To The Oscars


The Diamond Producers Association is making its first televised appearance during the 89th Academy Awards in more than a decade by featuring a continuation of the “Real is a Diamond” campaign narrative.


This upcoming Academy Awards ceremony, broadcasting on ABC Network on Feb. 26, will feature a new Real is Diamond ad from DPA. Hollywood celebrities decked out in high-jewelry on the red carpet places diamonds within the Oscars conversation, but featuring a commercial that is film-like in production aligns the DPA with the motion pictures being honored at the ceremony.


Read the full story on the Luxury Daily here.

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